5 reasons to visit the Nordics
Known for their dramatic landscapes and cosmopolitan cities, the Nordic countries offer travellers a memorable holiday. From wintry pursuits and making family memories in Lapland, to exploring the landscapes by foot or cruise and seeking out the famous Northern Lights, there are so many reasons to visit the Nordics. The region is becoming more well known for its gastronomy, which focuses on freshness, seasonality and locality and there's no better way to immerse youself in a destination than through authentic food experiences.
Experience a winter wilderness like no other when you visit Lapland. Whether you decide for a flying visit by way of a day trip, or opt for a longer break, you'll have the opportunity to embark on winter pursuits, such as husky sledding and snowmobiling, or reindeer rides. Celebrate the magic of Christmas with a visit to Santa's village and soak up the festive atmosphere. You may well see huskies, reindeer and even Santa himself (as well as Mrs Claus) as you wander the snowy landscapes. Lapland is known for its unique and quirky accommodation, you could experience staying in an igloo-style hotel, a hotel made of ice and snow, or in glass igloos with a 360-degree views of the sky. What better opportunity to see the Northern Lights?
Visit: Explore the magical winter landscapes of Lapland on a five-day tour
The Northern Lights, also known as the Aurora Borealis, is one of the greatest natural light shows on earth and visiting the Nordic countries is a wonderful way of seeing them at their vibrant best. From northern Norway and Swedish Lapland to Finnish wilderness and Icelandic countryside, the Aurora Borealis dances across the skies in vivid greens and purples for a mesmerising show. Whether you're watching on from the deck of a cruise ship, from a glass-roofed cabin, or whilst snuggled in blankets beside a crackling fire, the Northern Lights always amaze. The Nordics offer one of the most magical and accessible ways to experience this unforgettable natural phenomenon.
Read more: Hear from Astronomer and Chief Aurora Chaser Tom Kerss in our exclusive chat
The region is renowned for its jaw-dropping scenery, where towering cliffs plunge into the deep blue sea below, waterfalls cascade from dizzying heights, and glaciers carve through the valleys. One of the best ways to take in the scenery is by cruise - whether sailing along Norway's UNESCO-listed Geirangerfjord; around the 'Land of Fire and Ice', Iceland or to the remote Faroe Islands. The Nordic landscapes feel pristine and untouched. Ideal for outdoor enthusiasts, budding photographers, or anyone wishing to appreciate its natural beauty. While soaking up these landscapes, there will be the opportunity to connect with Arctic wildlife, from polar bears in Svalbard to reindeer in Finnish Lapland, as well as numerous species of whales in the surrounding waters.
Visit: Book an escorted tour of Norway and explore its fjords and glaciers
The Nordic countries have transformed the global food scene, particularly with the 'New Nordic Movement' - a concept which focuses on local, seasonal and sustainable ingredients. You'll find cuisine is rooted in tradition but combines innovative techniques to take foodies on a culinary adventure. With freshness at the heart of everything, from wild herbs to seafood and fish, you'll discover delicious flavours and authenticity. Denmark's known for its smørrebrød; Sweden for its cinnamon buns; and Norway for its hearty stews, offering a taste of comfort. In fact, on our cruises of Norway, you can taste 'Norway's coastal kitchen', as Hurtigruten work with 50 local farms, bakeries, and producers from across the country, and the food and drink you are served on board couldn't be fresher, more local or more seasonal.
Visit: Join a 12-day Norway cruise and discover traditional dishes on board and ashore
Read more: Our staff blog post reveals all about cruising with Hurtigruten
Nordic cities often feature prominently on the world's happiest and most liveable cities list, and it's easy to see why. With clean fresh air, innovative architecture and a commitment to sustainability, these locations feel refreshingly modern. Exploring is so accessible: cycle along Copenhagen's bike-friendly streets, or saunter along Reykjavík's colourful, pedestrianised neighbourhoods. Cosy coffee shops glow with candlelight, fully embracing the Danish spirit of hygge, while in Helsinki, contemporary design districts sit beside tranquil seaside saunas. Every day life celebrates balance, nature, and simple, meaningful pleasures. What else could you want?
Visit: Browse our Nordic hotels collection for your next getaway
The Nordic countries include Sweden, Norway, Finland, Denmark and Iceland. Visit stunning Lapland and experience an outdoor adventure, while learning about local Lappish traditions. If the conditions are right you'll catch a glimpse of the incredible Aurora Borealis.
Another way to enjoy the delights of the Nordics is to take a cruise through Oslofjord, visiting Oslo and its wealth of art and culture. Or journey along the Norwegian coast, spending time above the Arctic Circle, to really maximise your chances of witnessing a captivating Northern Lights display.
We'd personally recommend visiting the Nordics in the autumn or winter, but it really does depend on what you're seeking from your travel experience. Between November and March is best for snow and Northern Lights sightings. However, the days are short and the temperatures can be below freezing. Winter is a great opportunity to embark on thrilling pursuits such as dog sledding and snowmobiling, as well as staying in an iconic Ice Hotel.
Travel to the Nordics during the summer and you'll experience the Midnight Sun, 18-24 hours of daylight. This a great time of year to experience all around you: cruise the fjords, go hiking and embrace the outdoor cafe culture of the region. Summer also brings crowds, especially to cities such as Stockholm, Copenhagen and Oslo.
